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The Denim Comeback

No doubt about it, 2020 and the beginning of 2021 were the seasons of sweatpants. Even if you still worked through covid times, it is inevitable that you sported the “business on top, pajamas on the bottom” look for zoom calls. However, that era has ended.

For the past few months, something is on the rise- jeans. “Jeans?”, you might think. Yes, jeans. Because finally, jeans have begun to morph into something that is actually comfortable.

As cancel culture would have it, skinny jeans are said to be a thing of the past. No longer do people want to spend 5 mins jumping and flailing into jeans that suck in every curve. I mean, I know beauty is pain and all that, but you can’t argue that it always seems to be a relief when you take off your skinny jeans after a long day. But no longer are people wanting to sacrifice comfort for style.

Since the pandemic, stay-at-home-orders, and overall discomfort of skinny jeans, a style was born (or should I say revived)- loose jeans.

Dr. Gregory M Marcus, adults under the stay-at-home order gained an average of 2 pounds a month or about 20 pounds in the span of a year. What does that mean? For many, it seems it might be time for a new jean size. And what a better time to update your wardrobe and try new styles of comfier, looser-fitting jeans than now when it seems that many people might be resizing anyways.

Mom jeans are making a comeback from the ’90s, and wide-leg jeans are making a comeback from the ’70s. Typically with higher waists and a more relaxed or straight leg, these types of jeans are IT right now. They provide a flattering shape without compromising comfort. Win-win!

Jeans have always been a staple, but of course, a global pandemic can put seemingly anything and everything on pause. Denim included. But with our slow return to normal, gone are the days where it is acceptable to wear sweats to work. The world has metaphorically “hit play” again, and jeans are coming back stronger than ever.

Another interesting thing happened in 2020. It might be somewhat glaring, but still worth mentioning. The unfortunate truth is that being locked in our homes for months at a time decreased our physical activity and increased our eating out of boredom. According to a New York Times article that interviewed

Jeans are an important essential to any wardrobe. And now more than ever since the world has resumed, our lifestyles and our wardrobes are returning to be back and better than ever

At Frontier Justice, we believe in quality fashion. We also value personal style over bandwagon trends, and denim is timeless. From Princess Diana to current celebrities and bloggers, this style of denim has passed the test of time as an effortlessly chic staple.

A comfy, fashionable, and durable pair of jeans is here to stay.  These timeless jeans are the building blocks of any wardrobe. A great way to get back on your denim A-game is to shop Frontier Justice online or in-store to view our carefully curated selection of denim perfect for your rising-from-the-ashes post-covid style.
Come to your local Frontier Justice and let one of our boutique experts style you! Or shop online!



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